The IN:STORE Collection

The IN:STORE Collection by DNSK

In a digital world where online shopping dominates, there remains an undeniable allure in walking into a local store, feeling the texture of products, and experiencing the brand in a tangible way. This sensation is at the heart of our latest venture—the IN:STORE Collection by DNSK. It's not just another product line; it’s a heartfelt tribute to the local businesses that remain the pillars of our brand.

That's why we're thrilled to introduce our new IN:STORE collection—an exclusive range designed specifically to support our valued DNSK retailers.

In our bid to celebrate and support local businesses, we’ve made the IN:STORE Collection available exclusively through our local stockists. This ensures that each piece you purchase supports not just DNSK, but also the community of retailers who share our passion for fashion.

Our IN:STORE collection is more than just a product line; it's a tribute to the local businesses that have been the backbone of our brand. Designed with our signature minimalist Nordic design DNA, this collection brings a raw Scandinavian look to life.

Join the IN:STORE Experience

Step into a world where fashion meets community. Visit one of our local stockists and experience the IN:STORE Collection firsthand. Feel the magic of minimalist Nordic design and become part of a movement that values quality, versatility, and local business support.

Ready to make a statement? Head to your nearest stockist and discover the collection that's redefining modern style.

Scandinavian Minimalist Jewellery Design I Nordic DNA Since 1971 I Dansk Copenhagen

The Essence of The IN:STORE Collection

Minimalistic Nordic Design

At the heart of the IN:STORE Collection lies a commitment to minimalist Nordic design. Every piece is crafted from high-quality brass, ensuring durability and a timeless look. The surfaces of our jewellery are either matte or scratched, giving them a raw, unpolished charm that stands out in any crowd. This unique finish not only adds character but also makes each piece a statement of individuality and style.

Versatility at its Best

One of the standout features of our collection is its versatility. Our jewellery is designed to be multi-stylable, allowing you to effortlessly transition from day to night. Whether you're dressing up for a formal event or keeping it casual for a day out, the IN:STORE pieces seamlessly fit into any wardrobe. The adjustable necklaces provide further flexibility, enabling you to customise the length to suit your look perfectly.

Hand-Picked Selections by Retailers

In addition to its stunning design and versatility, the IN:STORE Collection is also a testament to our dedication to supporting our retailers. Each shop carefully hand-picks a special selection of pieces that resonate with their unique customer base. This means that when you shop the IN:STORE Collection, you're not just buying jewellery; you're investing in pieces that have been thoughtfully curated to enhance your personal style.

Find your Local Stockist here