Why Partner With DANSK Copenhagen
DANSK Copenhagen gives your shoppers everyday jewellery in 316L stainless steel at accessible price points – with fair pricing all year and a family story since 1971 that your team can pass on.
- Danish family-owned jewellery brand, founded in Copenhagen in 1971 by Jette Storm, Christian's mother.
- Run today by Christian and Malene, with a Copenhagen office.
- Made from 316L stainless steel: silver-toned designs are tarnish-free, gold-toned designs are 18K ION plated and tarnish-resistant.
- Fair pricing all year: we don't do Black Friday.
What Makes DANSK Copenhagen a Strong Wholesale Partner?
Designed for every day, DANSK Copenhagen jewellery is easy to explain at your counter and easy for your shoppers to wear.
- Broad appeal. Clean, minimalist Scandinavian design that suits a wide range of shoppers.
- Accessible price points. Fair retail prices with good margin for your shop.
- Made to wear every day. 316L steel designed to be waterproof, so jewellery can stay on in the shower.
- A credible slow-fashion story. Made to keep, not replace.
- Protected pricing. No seasonal sales that undercut your shelf price.
What Is the DANSK Copenhagen Brand Story?
DANSK Copenhagen is a Danish family business, founded in Copenhagen in 1971 by Jette Storm, Christian's mother. Known as Dansk Smykkekunst until 2020, the brand has always stood for beautiful jewellery, fair prices and lasting quality.
Christian and Malene took over as the second generation. In 2022 they rebuilt the business into a leaner, more digital company, so more time goes to design, quality and partners like you.
Today Christian and Malene run DANSK Copenhagen partly from GERDA, their camper van, while the Copenhagen office keeps the business close to home.
Key takeaway: more than fifty years of craft, run with modern agility – a story your shoppers can connect with.
What Is The Storm Journey?
The Storm Journey is the founders' own story: Christian and Malene designing and running DANSK Copenhagen on the road from GERDA. Read it in our personal story, and follow life on the road – the places, people and moments behind each collection – at @danskcopenhagen. It gives your shoppers a personal story to connect with, and your team something genuine to share.
What Is DANSK Copenhagen Jewellery Made From?
The collection is made from 316L stainless steel, often called surgical steel.
- Silver-toned: natural 316L steel, coloured all the way through to the core, so it is tarnish-free.
- Gold-toned: 18K ION plated on the steel for lasting colour, and tarnish-resistant.
- Designed to be waterproof – no compromise. Your shoppers can keep it on in the shower, the pool and at the gym.
- Hypoallergenic 316L for shoppers with sensitive skin.
- Easy care: no polishing, no special storage.
Waterproof and hypoallergenic properties are confirmed on each product page.
How Does Fair Pricing Protect Your Margins?
DANSK Copenhagen keeps the same fair price all year. We don't do Black Friday, and we run no seasonal sales or shop-wide discounts around Singles Day or Cyber Monday.
- Your margin holds through the busiest trading weeks.
- No price-matching pressure from shoppers.
- Shoppers come for the jewellery, not a countdown.
What Support Do Retail Partners Get?
As a stockist, you get access to the Retailer Hub – your place for brand stories, FAQs, images, prices and monthly social plans, and the login to our B2B shop.
Find a Stockist on danskcopenhagen.com shows shoppers where they can see and buy DANSK Copenhagen in person. Keep your listing up to date so shoppers can find you easily.
DANSK Copenhagen vs Standard Fashion Jewellery
Here's how DANSK Copenhagen compares with many standard fashion jewellery lines.
| DANSK Copenhagen | Standard fashion jewellery | |
|---|---|---|
| Material | 316L stainless steel | Often plated base metals |
| Gold finish | 18K ION plated on steel, tarnish-resistant | Often thin plating that can wear |
| Water | Designed to be waterproof | Often needs to be kept dry |
| Skin | Hypoallergenic 316L, confirmed per product | Varies by metal |
| Online pricing | Same fair price all year | Frequent discounts |
| Brand story | Danish family business since 1971 | Varies |
Frequently Asked Questions
What does DANSK Copenhagen offer retail partners?
DANSK Copenhagen offers everyday jewellery in 316L stainless steel at accessible price points, fair pricing all year and access to the Retailer Hub with brand stories, images, prices and monthly social plans.
What is DANSK Copenhagen jewellery made from?
The collection is made from 316L stainless steel. Silver-toned designs are natural steel and tarnish-free. Gold-toned designs are 18K ION plated and tarnish-resistant.
Is DANSK Copenhagen jewellery waterproof?
The 316L steel jewellery is designed to be waterproof, so it can stay on in the shower, the pool and at the gym. Each product page confirms the properties of that design.
Does DANSK Copenhagen discount online?
No. We don't do Black Friday and run no seasonal sales or shop-wide discounts, so the price stays the same all year.
Who runs DANSK Copenhagen?
DANSK Copenhagen was founded in Copenhagen in 1971 by Jette Storm, Christian's mother. Today it is run by Christian and Malene, with a Copenhagen office.
Ready to Explore a Partnership?
Read How to Become a DANSK Copenhagen Stockist to see how to apply and what happens next.